The customer who is a government information and communications depart in Africa required insights on the design of a Government Digital Communications platform.
Digital Treks delivered fledged a fully integrated multi-sided Digital communications platform design incorporating several channels and two-way communication between Citizens and Government. The platform was optimized to meet the specific client requirements including addressing the needs of a youthful population who no longer use much of traditional media as well as disadvantaged groups who have limited access to digital technology.
Delivered a digital communications platform design that ensured the following
Centralized Communication – one government one voice
Interactive Communication - with citizens as active part of the conversation
Increased Accuracy and Credibility of government communications
Efficient dissemination information via multiple channels on a real-time basis – as it happens
Market Assessment and Partnership Strategy
The customer was exploring market entry strategy as well as partnership opportunities in the area of digital financial transaction authentication and security in Nigeria.
Digital Treks carried out a full market assessment exercise including market sizing and validation of commercial viability. In addition, Digital Treks developed a partnership strategy targeting the leading players in the digital financial transaction ecosystem.
On the basis of our recommendations and insights our client was able to sign up partnership agreements with key players as well as obtaining regulatory approval in preparation of service launch
Digital Treks is a business development and digital strategy consulting company with focus on 2 main domains: Market & Channel Development Services Digital Strategy Solutions