Project Case Studies

Digital Communication Platform Design

  • Southern Africa

need:

The customer who is a government information and communications depart in Africa required insights on the design of a Government Digital Communications platform.

Solution:

Digital Treks delivered fledged a fully integrated multi-sided Digital communications platform design incorporating several channels and two-way communication between Citizens and Government. The platform was optimized to meet the specific client requirements including addressing the needs of a youthful population who no longer use much of traditional media as well as disadvantaged groups who have limited access to digital technology.

Outcomes:

Delivered a digital communications platform design that ensured the following
  • Centralized Communication – one government one voice
  • Interactive Communication - with citizens as active part of the conversation
  • Increased Accuracy and Credibility of government communications
  • Efficient dissemination information via multiple channels on a real-time basis – as it happens

Market Assessment and Partnership Strategy

  • Nigeria

need:

The customer was exploring market entry strategy as well as partnership opportunities in the area of digital financial transaction authentication and security in Nigeria.

Solution:

Digital Treks carried out a full market assessment exercise including market sizing and validation of commercial viability. In addition, Digital Treks developed a partnership strategy targeting the leading players in the digital financial transaction ecosystem.

Outcomes:

On the basis of our recommendations and insights our client was able to sign up partnership agreements with key players as well as obtaining regulatory approval in preparation of service launch

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