Helping global midsized ICT companies (software, hardware telecommunications) to establish market presence in core African economic hubs.

Market and Channel Development Services

  • Market Assessment
  • Channel Development
  • Outsourced Channel Management & B2B Marketing Programs

Delivering Quality and effective business development ideas.

Our team possesses the skills and capabilities to quickly attain market insights & knowledge, establish market presence and grow sales more rapidly at reduced risk and lower cost of investment.

Market Assessment

Are you planning to enter African ICT market for the first time?  Do you find the task of penetrating African markets daunting?

Are you looking for a cost effective and lower risk method of establishing your business in Africa?

Or perhaps you find you are attracted by the burgeoning youthful population and the much-lauded growth prospects of Africa ‘s ICT nascent industry?

We are aware of the challenges of obtaining accurate and reliable market information on the African continent. To overcome the constraints, we employ 3600 approach which involves use of multiple data sources; (primary research, syndicated reports, secondary data, social media intelligence, industry experts views, subscribed data services, internal data and expert interviews) followed by meticulous validation of key data points.

Market Landscape Analysis; Market & Segment Sizing, Competitior Analysis, Organisation and Product assessment; Commercial Opportunity Assessment, Sales Forecasting Business Models.

Full Market Assessment Deck with; Summary insights and Decision Recommendations.

Channel Development

Do you intend to establish presence of your ICT business in Africa quickly? Are you already present in Africa ICT space but not satisfied with the current growth trends. Do you wish to develop reliable network of distributors / vendors / resellers for your ICT business across the African continent?

Our team of highly experienced executives has over the years built a robust network of contacts transcending customers, ICT distribution channel players, key decision makers in business, policy makers, regulators.

We employ a structured approach to channel research on the ICT sector in Africa leading to effective shortlisting and selection of potential channel partners. Our extensive approach involves market scan and broad list development – evaluation criteria development and consensus – shortlisting and depth examination of shortlisted candidates – final evaluation and recommendations -partner onboarding and training – partner enablement – partner management and handover.

Channel Research Deck (Channel Structure, Trends, Key Players, Pricing and Margin Analysis, Local Market Knowledge. Buyer Persona / Profile), Channel Partner Broadlist & shortlist, Evaluation Criteria, Partner Onboarding & Enablement Plan; Partner Launch & GTM Plan; Partner Management & Handover Plan.

Full Channel Development Strategy Deck; Summary Key Issues and Decision Recommendations; Distribution Channel established for the long haul.

Outsourced Channel Management & B2B Marketing Programs

Do you want to establish presence in the key economic hubs of Africa without committing huge resources? Are you looking for an effective and efficient way of managing a network of small geographically dispersed channel partners?

Outsourcing channel management to Digital Treks allows our clients to manage channel experts while freeing up resources to focus on core mandates of achieving broad growth objectives.

At any stage of the channel development, from recruitment right through enablement and management, you can reliably harness expertise of Digital Treks to deliver results at accelerated pace while optimizing resource usage.

Digital Treks delivers customized programs to client with close engagement that virtually resembles the client’s internal sales and marketing department.

Sales Channel strategy, Leads Management, B2B Brand Strategy, B2B Co- Marketing, (Content events, buyer networking, social media) Regulatory and Licensing

accelerated sales growth; healthy sales funnel; fully functional surrogate sales and marketing management department; Established in Africa market for products and services; lower channel management costs and more effective use of client Market Development Fund (MDF).


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