Helping midsized Pan-African businesses navigate and proposer in the rapidly transforming digital world.

Digital Strategy Solutions

  • Digital Transformation and Digital Business Strategies
  • Digital Marketing

Explore the fast moving digital space with our business experts

The current technological disruptions is resulting in a trend of irreversible fusion between traditional business and digital technology. Digital Treks is ready to help clients tackle challenges and exploit opportunities as they navigate new paths in the new digital business environment.

At Digital Treks, we believe that Digital Transformation is not just about disruption or technology. It’s about leveraging several business areas (people, culture, leadership, optimization of resources and organisational agility) through intelligent people-oriented use of digital technologies to deliver value.

Fusion of business and technology in the age of digital transformation.

Digital technology is no longer just an enabler – it is a paradigm shift which recognizes that the fusion of business and digital technology will often result in a whole new substance. At Digital treks we will help you with your digital transformation vision-making including Digital Readiness Audits, Digital Leadership Workshops and Digital Transformation plans. Together we steer your company towards creating new market opportunities through customer-centric and disruptive decisions.

Do you find terms such as digital disruption, digital transformation, digital technology daunting?

Are you intimidated with the evolving digital world around you?

Are you confident that your business has what it takes to navigate challenges and exploit opportunities in a rapidly changing world?

The ongoing irreversible fusion of your current business model and digital technology has made it inevitable that your business will be impacted.

Digital disruption will not spare your business. No matter your size of business and industry

Digital Treks employs the latest transformation frameworks and tools that have been proven to be effective across several industries.

We help you guide your business along the path of prosperous transformation.

Digital Treks work with small and medium sized businesses clients to deliver programs across the three main areas of digital transformation

  • Customer experience
  • Operational Process
  • Business Model

As well as concrete programs focused on

  • Sales and Marketing Transformation Programs
  • Marketing & Sales Automation
  • Process and Technology Programs
  • Digital Platform Strategies
  • Digital Business Models.

Digital transformation is a journey which will result in positive short- and long-term benefits including:

  • Digital value derived from efficiency, lower costs and new revenue streams
  • Customer centricity
  • Organizational agility
  • Innovation and sustainability

Digital Marketing

Do you feel left behind? Do you feel confounded by the sheer pace of change and complexity? Please do give us a call. We are a Pan African consultancy firm who work with Small and Medium-sized companies to develop and implement effective digital marketing strategies across the following industry verticals: Retail; Fintech, Telecommunications, Renewable Energies; Government and Quasi Government Institutions.

Do you find terms such as digital disruption, digital transformation, digital technology daunting?

Are you intimidated with the evolving digital world around you?

Are you confident that your business has what it takes to navigate challenges and exploit opportunities in a rapidly changing world?

Together with your marketing team, we help develop a coherent and effective digital marketing plan for your business using latest proven frameworks and tools. Depending on your business conditions and requirements we bring together various digital marketing channels and tool including: SEO, SEM, Email Marketing, Content Marketing; B2B Leads Generation, Account Based Marketing, Social Media Marketing, Mobile Marketing and Digital Analytics) to develop workable programs that improve your business.

Our deliverables under digital marketing practice include: Objectives and Analytics Review; Competitor Analysis; User Experience Mapping; Content Strategy and Planning; Conversion Recommendations; Website Tracking and Analytics; Social Media Strategy and Guidance; Email Marketing and Database Integration; Ecommerce Ecosystem Strategy; B2B Leads Generation Strategy

Top line revenue growth through generating more and selling more products.

Streamlined and efficient with more effective channels of reaching customers at lower cost

Agile marketing – able to respond to market conditions, adapt to customer changing behaviour, and navigate competitor challenges

Innovative marketing – more igneous ways of constantly serving the customer better

Customer-centric marketing – understanding your customer needs behaviours in real time.