The customer who is a government information and communications depart in Africa required insights on the design of a Government Digital Communications platform.
Solution:
Digital Treks delivered fledged a fully integrated multi-sided Digital communications platform design incorporating several channels and two-way communication between Citizens and Government. The platform was optimized to meet the specific client requirements including addressing the needs of a youthful population who no longer use much of traditional media as well as disadvantaged groups who have limited access to digital technology.
Outcomes:
Delivered a digital communications platform design that ensured the following
Centralized Communication – one government one voice
Interactive Communication - with citizens as active part of the conversation
Increased Accuracy and Credibility of government communications
Efficient dissemination information via multiple channels on a real-time basis – as it happens
Market Assessment and Partnership Strategy
Nigeria
need:
The customer was exploring market entry strategy as well as partnership opportunities in the area of digital financial transaction authentication and security in Nigeria.
Solution:
Digital Treks carried out a full market assessment exercise including market sizing and validation of commercial viability. In addition, Digital Treks developed a partnership strategy targeting the leading players in the digital financial transaction ecosystem.
Outcomes:
On the basis of our recommendations and insights our client was able to sign up partnership agreements with key players as well as obtaining regulatory approval in preparation of service launch
